Compassion, Inc. How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help
(eBook)
Author
Published
University of California Press, 2012.
Format
eBook
Edition
1.
ISBN
9780520951631 (electronic bk.)
Physical Desc
1 online resource (240 pages)
Status
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Language
English
Notes
General Note
Enki Library eBook.
Description
"Pink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to."--,Provided by publisher.
Subjects
LC Subjects
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Einstein, M. (2012). Compassion, Inc: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help (1.). University of California Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Einstein, Mara. 2012. Compassion, Inc: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help. University of California Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Einstein, Mara. Compassion, Inc: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help University of California Press, 2012.
MLA Citation, 9th Edition (style guide)Einstein, Mara. Compassion, Inc: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help 1., University of California Press, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.