Publishing for Profit : Successful Bottom-Line Management for Book Publishers
Description
"Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step-covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice."--
- "Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step-covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice."--
- Provided by publisher.
APA Citation (style guide)
Woll, T., & Raccah, D. (2010). Publishing for Profit: Successful Bottom-Line Management for Book Publishers. Fourth edition. Chicago Review Press.
Chicago / Turabian - Author Date Citation (style guide)Woll, Thomas and Dominique, Raccah. 2010. Publishing for Profit: Successful Bottom-Line Management for Book Publishers. Chicago Review Press.
Chicago / Turabian - Humanities Citation (style guide)Woll, Thomas and Dominique, Raccah, Publishing for Profit: Successful Bottom-Line Management for Book Publishers. Chicago Review Press, 2010.
MLA Citation (style guide)Woll, Thomas., and Dominique Raccah. Publishing for Profit: Successful Bottom-Line Management for Book Publishers. Fourth edition. Chicago Review Press, 2010.
Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published.
Citations should be used as a guideline and should be double checked for accuracy.
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| 245 | 0 | 0 | |a Publishing for Profit |h [electronic resource] : |b Successful Bottom-Line Management for Book Publishers / |c Thomas Woll. |
| 250 | |a Fourth edition. | ||
| 260 | 3 | |b Chicago Review Press, |c 2010. | |
| 300 | |a 1 online resource (400 p.) | ||
| 337 | |a ebook | ||
| 516 | |a epub. | ||
| 520 | 3 | |a "Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step-covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, online marketing and sales, and e-book publishing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice."-- |c Provided by publisher. | |
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| 650 | 0 | |a Publishers and publishing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Publishing. |2 bisacsh. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Raccah, Dominique, |e foreword by. | |
| 776 | 0 | |z 9781556529979 | |
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