Face2Face : Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections
(eBook)

Book Cover
Average Rating
Published
[Place of publication not identified] : Information Today, Incorporated, 2012.
Format
eBook
ISBN
9781937290412
Physical Desc
1 online resource (200 pages)
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Language
English

Notes

Description
"Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing-yet relatively few firms are doing it well. With Face2 Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do's and don'ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy."--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

King, D. L. (2012). Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections . Information Today, Incorporated.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

King, David Lee, 1966-. 2012. Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. Information Today, Incorporated.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

King, David Lee, 1966-. Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections Information Today, Incorporated, 2012.

MLA Citation, 9th Edition (style guide)

King, David Lee. Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections Information Today, Incorporated, 2012.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.