Big brands
Author
Author
Series
Accelerated Reader
IL: MG - BL: 7.9 - AR Pts: 1
Language
English
Description
Find out how Amazon became the world's largest online retailer. Discover how the company started by developing a unique way to sell books and grew into a giant of the e-commerce industry in a short span of time. This book unveils: ● The people behind Amazon's revolutionary retail and product development strategies. ● The technological innovation driven by Amazon, from the Kindle to the Fire Phone. ● What the future might hold for Amazon, from...
Author
Series
Accelerated Reader
IL: MG - BL: 7.2 - AR Pts: 1
Language
English
Description
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products-from the Big Mac to the Happy Meal-came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to...
Author
Series
Accelerated Reader
IL: MG - BL: 7.3 - AR Pts: 1
Language
English
Description
Learn the extraordinary story behind one of the most-played electronic games. See how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth billions in under ten years. This book looks at: ● The game's creator, Markus Persson, and other leaders driving Mojang's early success. ● Minecraft's fan community and the crucial role it has played in the success of both the game and the company. ● What the future...
Author
Series
Accelerated Reader
IL: MG - BL: 7.3 - AR Pts: 1
Language
English
Description
Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers: ● Some of the key players driving Samsung's meteoric rise. ● How the company consistently stays on the cutting edge of technological innovation. ● The marketing and public relations strategies that have built Samsung into...