Don't just set prices : manage them strategically!.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 56 min., 57 sec.) : digital, .flv file, sound
Status
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Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by Kantola Productions in 2005.
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value. You need to manage a price structure that tracks with value, and a pricing process that forces customers to acknowledge value.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Nagle, T. (2014). Don't just set prices: manage them strategically! . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Nagle, Tom. 2014. Don't Just Set Prices: Manage Them Strategically!. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Nagle, Tom. Don't Just Set Prices: Manage Them Strategically! Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Nagle, Tom. Don't Just Set Prices: Manage Them Strategically! Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.