The codes of gender : identity and performance in pop culture
(eVideo)

Book Cover
Average Rating
Published
[San Francisco, California, USA] : Kanopy Streaming, 2016.
Format
eVideo
Physical Desc
1 online resource (2 video files, approximately 119 minutes) : digital, .flv file, sound
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Language
English

Notes

Date/Time and Place of Event
Originally produced by Media Education Foundation in 2009.
Description
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines.
Target Audience
Higher education.
System Details
Mode of access: World Wide Web.

Citations

APA Citation, 7th Edition (style guide)

Alper, L., Jhally, S., Killoy, A., Morris, S., Rabinovitz, D., & Vega, A. (2016). The codes of gender: identity and performance in pop culture . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Loretta. Alper et al.. 2016. The Codes of Gender: Identity and Performance in Pop Culture. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Loretta. Alper et al.. The Codes of Gender: Identity and Performance in Pop Culture Kanopy Streaming, 2016.

MLA Citation, 9th Edition (style guide)

Alper, Loretta., et al. The Codes of Gender: Identity and Performance in Pop Culture Kanopy Streaming, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.