Console wars : Sega, Nintendo, and the battle that defined a generation
(Book)

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Published
New York : It Books, c2014., New York, NY : It Books, an imprint of HarperCollinsPublishers, [2014].
Format
Book
Edition
First edition.
ISBN
9780062276698 (hc), 0062276697 (hc)
Physical Desc
xv, 558 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm
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Blanchard Community Library - Adult Non-Fiction338.76179On Shelf

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More Details

Published
New York : It Books, c2014., New York, NY : It Books, an imprint of HarperCollinsPublishers, [2014].
Edition
First edition.
Language
English
ISBN
9780062276698 (hc), 0062276697 (hc)

Notes

Description
"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry--in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Harris, B. J. (2014). Console wars: Sega, Nintendo, and the battle that defined a generation (First edition.). It Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Harris, Blake J.. 2014. Console Wars: Sega, Nintendo, and the Battle That Defined a Generation. It Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Harris, Blake J.. Console Wars: Sega, Nintendo, and the Battle That Defined a Generation It Books, 2014.

MLA Citation, 9th Edition (style guide)

Harris, Blake J.. Console Wars: Sega, Nintendo, and the Battle That Defined a Generation First edition., It Books, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.