Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
(Book)
Author
Contributors
Mauborgne, Renée, author.
Published
New York : Hachette Books, 2017.
Format
Book
ISBN
9780316314046 (hc), 0316314048 (hc)
Physical Desc
xi, 322 pages : illustrations, charts ; 24 cm.
Status
Description
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Also in this Series
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Copies
Location | Call Number | Status | Due Date |
---|---|---|---|
Lompoc Library - Adult Non-Fiction | 658.802 K495 | Checked Out | April 16, 2024 |
Santa Maria Public Library - Adult Non-Fiction | 658.802 | On Shelf |
More Details
Published
New York : Hachette Books, 2017.
Language
English
ISBN
9780316314046 (hc), 0316314048 (hc)
Notes
Description
Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
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Citations
APA Citation, 7th Edition (style guide)
Kim, W. C., & Mauborgne, R. (2017). Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth . Hachette Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. 2017. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth. Hachette Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Kim, W. Chan and Renée, Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth Hachette Books, 2017.
MLA Citation, 9th Edition (style guide)Kim, W. Chan,, and Renée Mauborgne. Blue Ocean Shift: Beyond Competing : Proven Steps to Inspire Confidence and Seize New Growth Hachette Books, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.