The art of the start : the time-tested, battle-hardened guide for anyone starting anything
(Book)

Includes bibliographical references and index.

"It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? [In this book, the author] offer[s] the essential guide for anyone starting anything, from a multinational corporation to a church group. ... From raising money to hiring the right people, from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, [the] book will guide you through an adventure that's more art than science--the art of the start."--Dust jacket.