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Author
Publisher
Crown
Pub. Date
[2021]
Edition
First edition.
Physical Desc
xxv, 465 pages ; 25 cm
Language
English
Description
"Big Tobacco meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive...
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