"The book has introduced a great deal of experience onthe book layout and typographic design, which combines practicality, artistic quality and aesthetics in one. It also describes the whole design process in detail, and sums up the ways and means of book design. What's more, it detailedly illustrates the compositions of book design, the basic principles and design process, as well as layout design, component design and the visual communication design...

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....

Create your own blog, logo, website, and much more Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining the building blocks of type, image, and colour...