"Opening with a discussion of what it means to be a professional photographer, this workbook evolves into a career guidebook for amateur photographers to make the transition into the business of shooting on a semiprofessional level. Acclaimed photographer Don Giannatti shows how to best lay the groundwork for a successful business by developing a comprehensive plan for a new business-then demonstrates how to refine this plan based on personal experiences...

"From magazine ads to web applications, this instructive handbook details the ever-expanding area of product photography and discusses the unique skills required to be successful. Beginning with the basics for creating professional-looking shots, the qualities of light and the rendering of color and texture are covered while the tools to be used for controlling those qualities is explained through a step-by-step lighting setup. The latter half of...

"From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method-a systematic, proactive approach that takes advantage of the best...

"With do-it-yourself projects and inspiring and instructional images, this comprehensive resource teaches photographers the tricks of the trade for creating a thriving business without breaking the bank. Drawing on the first-hand experiences of established professionals, this reference discusses opening a photography studio from the ground up, what equipment to purchase, how to make the most of marketing, and how to streamline production efforts....