Catalog Search Results
Author
Publisher
McGraw-Hill Education
Pub. Date
2009
Edition
1st ed.
Physical Desc
1 online resource (224 p.)
Language
English
Description
"18 easy ways to ensure consumers choose your product over the competition's The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior,...
Author
Publisher
BIS Publishers
Pub. Date
2012.
Physical Desc
1 online resource (374 pages)
Language
English
Description
"This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services...
Author
Language
English
Description
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." — Jerome Groopman,
...Author
Pub. Date
2011
Physical Desc
1 online resource (231 p.)
Language
English
Description
"Would you like to be free from financial worries, rest at night knowing your bills are paid, and have peace of mind when it comes to money matters? Then you need Zero Debt a " a 30-day action plan to fix your finances. In Zero Debt, you'll discover: a centsHow to get annoying creditors off your back a centsInsider secrets to reduce interest rates or eliminate credit card late fees a centsYour legal rights a " and what bill collectors can and...
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes....
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 26 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk describes a number of checks which can be utilised to evaluate qualitative research. Strategies are suggested for implementation before, during and after entering the field. The program concludes with a discussion on the descriptive and interpretational goals of qualitative research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Language
English
Description
A video from ECU’s archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 52 min., 7 sec.) : digital, .flv file, sound
Language
English
Description
Not all customers are created equal. Ten percent of your customers often provide ninety percent of your profits. As Roger Siboni explains, the best usage of customer relationship management (CRM) is to enhance the experience for Profitable customers, to bring down costs by automating unProfitable ones, and to gain market share through customer retention and personalization at the point of sale. This requires an enterprise-wide commitment to sharing...
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