Few issues in high technology are as divisive as the current debate over competition, innovation, and antitrust. Analyzing famous examples of economic "lock-in" by dominant corporations of supposedly inferior products, this book makes the case that free markets in high technology industry deliver better products to consumers, at lower prices, without government intervention. This publication's careful scholarship, well-founded hypotheses, and refutations...

Xerox Company was exceptional during the hard economic times that accompanied the Great Depression. After losing a small amount in 1929 the business began to expand its profits and workforce. Whereas many companies were either laying off workers or trimming their hours, Xerox was working their employees regular hours. How did this happen? One of the main reasons was a steady stream of innovations that were introduced by physicists like Homer Price...

Written in a cinematic style, this book is about the creation, growth, and sale of the Bubba Gump Shrimp Company. The concept began when Paramount Pictures reached out to see if there was interest in creating a restaurant based on the movie Forrest Gump. It is also the personal story of the author's growth as a CEO and creator of restaurant concepts. A host of situations are described such as restaurant concept creation, high stakes boardroom confrontations,...

In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes. 'Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business...

"A history of how corporate innovation has shaped society, from ancient Rome to Silicon Valley Americans have long been skeptical of corporations, and that skepticism has only grown more intense in recent year Meanwhile, corporations continue to amass wealth and power at a dizzying rate, recklessly pursuing profit while leaving society to sort out the costs. In For Profit, law professor William Magnuson argues that the story of the corporation didn't...