This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students. --Provided by publisher.

"Is California beyond repair? A sizable number of Golden State citizens have concluded that it is. Incessant budget crises plus a government paralyzed by partisan gridlock have led to demands for reform, even a constitutional convention. But what, exactly, is wrong and how can we fix it? In California Crackup, Joe Mathews and Mark Paul provide clear and informed answers. Their fast-paced and often humorous narrative deftly exposes the constitutional...

F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. Randy Frisch will push you...

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experienced designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula...

Baby boomers continue to be the most powerful consumers in the marketplace, regardless of the economic climate, and will be for many years to come. Additionally, boomers are deeply engaged with interactive media, making online marketing channels an effective and efficient method to connect with these consumers. Positioning your brand to meaningfully engage baby boomers online is key to producing results reflective of this influential consumer group....

Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.

This book takes the reader on an adventure: How do you sell? How do you make inroads in a cut-throat industry? How do you harvest leads? How do you pass the Gatekeeper? All of this and some PRACTICAL tips on turning your sales job into a high level earning profession. (I presented this as a course to a printing company. The next month they broke through R1 Million turnover!)

What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it's all of the above. Whatever the case, the book made enough of an impression that you picked it up and are now reading these words. What this moment demonstrates is the idea behind what an authentic...

There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you're able to gain more views and more subscribers. At the end of the day the goal is to get your videos in front of as many eyeballs as possible so that...

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability,...