"Praise for microMARKETING Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you tostop demanding the web conform to your desire for mass-and instead realize that mattering a lot to a fewpeople is worth far more than mattering just a little to everyone. -SETH GODIN, author of Linchpin Micromarketing is big marketing. Nowanybody can dominate a market. Especially you.So what are you waiting for? -DAVID...

Capture customers and sales with social media commerce

Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online,

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"Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today!301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers-with little effort and virtually no cost. Designed to help you take action right away, each tip is presented...

"Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity-and credibility-with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on...

How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head on. Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection,...

"Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TOa | * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice...

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer...

Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online fundraising campaigns...

"B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world-using the very process outlined in this book. -BERT JACOBS, chief executive optimist, The Life is good CompanyB.J. Bueno yet again...

"Brands are created by knitting together multiple marketing elements. Much like an equation: Look + Features + Benefits + Perception = Brand But brands are risky business because brands are created in the minds of a group of people. Without conscious effort to create a brand for your product, a brand will be created for you - by your marketplace. Scary thought. Instead, take control of your brand by defining what your brand is before your marketplace...