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Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound
Language
English
Description
Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands.
Author
Pub. Date
2014
Physical Desc
1 online resource (xlvi, 786 pages)
Language
English
Description
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 28 min.) : digital, .flv file, sound
Language
English
Description
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used...
Author
Publisher
Penguin Press
Pub. Date
2017.
Physical Desc
[344] pages : illustrations ; 25 cm
Language
English
Description
Presents an investigation into the lucrative quality of popularity in the twenty-first century to share economic insights into what makes ideas, productions, and products successful.
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