Catalog Search Results
Author
Pub. Date
2014
Physical Desc
1 online resource (xlvi, 786 pages)
Language
English
Description
Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request