Written sometime in the 4th Century BC, Aristotle's "Rhetoric" is the definitive treatise on the art of persuasive public speaking. The art of oratorical persuasion was an essential skill for the successful politician during the days of ancient Greece and Aristotle's "Rhetoric" is considered one of the greatest works from antiquity on the subject. Like many of the surviving works attributable to Aristotle, "Rhetoric" was not intended for public dissemination,...

"Let Rebecca McClanahan guide you through an inspiring examination of description in its many forms. With her thoughtful instruction and engaging exercises, you'll learn to develop your senses and powers of observation to uncover the rich, evocative words that accurately portray your mind's images. McClanahan includes dozens of descriptive passages written by master poets and authors to illuminate the process. She also teaches you how to weave writing...

The Elements of Style is the ultimate guide to writing in American English, written by Cornell University Professor William Strunk, Jr. This book is still used by college students as a guide to succinct and clear writing. Stunk's rules on active voice, sentence structure, using commas and semi colons and more allow readers to avoid common pitfalls and keep their writing concise and impactful. These rules are accompanied by clear 'before' and 'after'...

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...

"The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF...

Rhetorics Change/Rhetoric's Change features selected essays, multimedia texts, and audio pieces from the 2016 Rhetoric Society of America biennial conference, which spotlighted the theme "Rhetoric and Change." The pieces are broadly focused around eight different lines of thought: Aural Rhetorics; Rhetoric and Science; Embodiment; Digital Rhetorics; Languages and Publics; Apologia, Revolution, Reflection; and Intersectionality, Interdisciplinarity,...

Frustration. Confusion. Anxiety. Despair. These are the symptoms of sensory overload, a state of mind in which we increasingly find ourselves. We're drowning in data supplied by entities with no regard for our best interests. Your intellectual freedom is at stake, threatened by everything from academia and Big Tech to the media and government. Fortunately, you have a way to take back personal control, and it's a solution founded upon ancient philosophy. In...

Get the Summary of Steven Pinker's The Sense of Style in 20 minutes. Please note: This is a summary & not the original book. Steven Pinker's "The Sense of Style" challenges the notion that writing prowess is purely instinctual, emphasizing the importance of reading in developing a sophisticated writing style. Pinker argues that principles of writing can be taught and that analyzing exemplary prose is key to improving one's own writing. He critiques...

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Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies to illustrate unseen concepts - Appealing to the reader's innate curiosity -...