"Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality."--Publisher.

The proven plan for making strategic thinking part of any organization's DNA to drive sustainable growth In today's ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist. Think to Win helps business leaders expand strategic thinking out of the purview of "the elite few" and into the company culture as whole. It offers a simple, proven approach to...

This recently updated guide thoroughly covers the process of conducting business activities, using diagrams and concise outlining. --Provided by publisher.

"The most innovative ideas from the rising stars on the Thinkers 50 Guru Radar Thinkers50: Future Thinkers reveals breakthrough concepts from today's foremost business thinkers. It includes groundbreaking ideas from Steve Spear (five-time Shingo Prize winner), David Bach (Professor at Spain's IE Business School), Liz Mellon (Leadership Consultant), Dan Heath (Senior Fellow at Duke's CASE Center), Haiyan Wang (managing partner of the China India Institute),...

Seize the competitive advantage by building speed into your leadership DNA The rapid pace at which change occurs in business today is unprecedented. Speed has become a major source of competitive advantage. Leaders who act quickly and inspire others to do the same are the ones who ultimately win the day. But achieving increased levels of speed is not always easy. Culled from the data of one million 360-degree feedback assessments, Speed provides...

Used by more than 1.5 million business owners since its original publication, the new edition of this classic how-to guide provides any entrepreneur the tools to create a well-constructed business plan. All steps are included--from initial considerations to envisioning the organizational structure to creating a growth-powering marketing plan and building for the future with airtight financial documents. The book offers proven, step-by step advice...

Imagine a company where people love coming to work and are highly productive on a daily basis. Imagine a company whose top executives, in a quest to create the most "fun" workplace ever, obliterate labor-management divisions and push decision-making responsibility down to the plant floor. Could such a company compete in today's bottom-line corporate world? Could it even turn a profit? Well, imagine no more. In Joy at Work, Dennis W. Bakke tells the...

Introducing a Powerful New Business Model for Today's IT Blogger, speaker, software executive, and bestselling author Jill Dyche has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: "What should we do about shadow IT?" She's decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology,...

Making decisions can be tough, but how do you know it's the right one and how can you be sure that unconscious biases aren't distorting your thinking? In Risky Business, Anna Withers and Mark Withers draw on decades of research in the fields of psychology, behavioral economics and neuroscience to explain why are so-called rational brains are frequently fooled by over 100 powerful unconscious biases. At the same time they provide a straightforward...

"According to a Foundation for Community Association Research report, "Strategic planning is the cornerstone of every common-interest community." Strategic planning enables your business or organization to define and reach its goals. In this book, author Steven C. Stryker offers an accessible guide to developing and implementing a strategic plan. You learn quickly and easily how to: Identify opportunities for growthDiscover strengths and weaknesses...