During his forty-year career at General Electric, Welch led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits. Since Welch retired in 2001 as chairman and CEO of General Electric, he has traveled the world, speaking and answering questions. Now, he has written...

"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the artand science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their...

Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business...

Offers a blueprint for nonviolent resistance to repressive governments that has influenced resistance movements around the world, including Iran, Venezuela, and Egypt.

"Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality."--Publisher.

Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....

Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...

Own the Future of Your Industry with a Transformational Strategy Designed for Today's Business World Leaders today are inundated with strategic opportunities, besieged by business disruptions, and pressured to innovate--to do things better, faster, or differently. The CEO of a Fortune 500 firm explains it best: "I am looking at 23 different strategic initiatives. Trying to develop and implement so many strategies is like trying to change the driver,...

"The most innovative ideas from the rising stars on the Thinkers 50 Guru Radar Thinkers50: Future Thinkers reveals breakthrough concepts from today's foremost business thinkers. It includes groundbreaking ideas from Steve Spear (five-time Shingo Prize winner), David Bach (Professor at Spain's IE Business School), Liz Mellon (Leadership Consultant), Dan Heath (Senior Fellow at Duke's CASE Center), Haiyan Wang (managing partner of the China India Institute),...

"With business analytics is becoming increasingly strategic to all types of organizations and with many companies struggling to create a meaningful impact with this emerging technology, this work-based on the combined experience of 10 organizations that display excellence and expertise on the subject-shares the best practices, discusses the management aspects and sociology that drives success, and uncovers the five key aspects behind the success of...