"Competitive intelligence doesn't just mean a trip to the local store to see the competition's finished products-it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues...

Own the Future of Your Industry with a Transformational Strategy Designed for Today's Business World Leaders today are inundated with strategic opportunities, besieged by business disruptions, and pressured to innovate--to do things better, faster, or differently. The CEO of a Fortune 500 firm explains it best: "I am looking at 23 different strategic initiatives. Trying to develop and implement so many strategies is like trying to change the driver,...

This recently updated guide thoroughly covers the process of conducting business activities, using diagrams and concise outlining. --Provided by publisher.

Used by more than 1.5 million business owners since its original publication, the new edition of this classic how-to guide provides any entrepreneur the tools to create a well-constructed business plan. All steps are included--from initial considerations to envisioning the organizational structure to creating a growth-powering marketing plan and building for the future with airtight financial documents. The book offers proven, step-by step advice...

Seize the competitive advantage by building speed into your leadership DNA The rapid pace at which change occurs in business today is unprecedented. Speed has become a major source of competitive advantage. Leaders who act quickly and inspire others to do the same are the ones who ultimately win the day. But achieving increased levels of speed is not always easy. Culled from the data of one million 360-degree feedback assessments, Speed provides...

Introducing a Powerful New Business Model for Today's IT Blogger, speaker, software executive, and bestselling author Jill Dyche has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: "What should we do about shadow IT?" She's decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology,...

A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented strategies, and using those studies as a framework for developing their own strategic plans. However,...

Everyone wants to shine in business meetings-whether they are leading them or just participating. Perfect Phrases for Meetings provides hundreds of winning, ready-to-use phrases, arming you with the right words to say in eight crucial types of meetings. This book is a valuable tool for anyone who needs to get a message across and stand out as a leader. --

The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with...

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social,...