"Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business. Now, for the first time, this best-seller has been fully...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing

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"The Organic Farming Manual is a comprehensive guide to growing, certifying, and marketing organic produce, grains, meat, and dairy. Beginning farmers committed to launching an organic operation and experienced farmers hoping to transition from traditional farming techniques will find all the information they need. The organic certification process is lengthy and demanding, but author Ann Larkin Hansen clarifies every USDA requirement and offers complete...

"Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life."--

In From Generosity to Justice: A New Gospel of Wealth, Darren Walker, president of the Ford Foundation, articulates a bold vision for philanthropy in the twenty-first century. With contributions from an array of thinkers, activists, and leaders including Ai-jen Poo, Laurene Powell Jobs, Kenneth Frazier, Carly Hare, and Elizabeth Alexander, Walker challenges and emboldens readers to consider philanthropy as a tool for achieving economic, social, and...

California -- always a fascinating marriage of opposite extremes -- is at a cross-roads in agriculture. Many Californians are struggling to fend off overdevelopment and the loss of farming lands and traditions while embracing innovative visions of agricultural sustainability. At the same time, California is where fast food was born and a center of the biotechnology industry and large corporate agribusiness. The debates raging in California over issues...

The fascinating, true, origin story of baseball-how America's first great sport developed and how it conquered a nation Baseball's true founders don't have plaques in Cooperstown. The founders were the hundreds of uncredited amateurs-ordinary people-who played without gloves, facemasks, or performance incentives in the middle decades of the nineteenth century. Unlike today's pro athletes, they lived full lives outside of sports. They worked, built...

"Making the case for adopting more sustainable modes of transportation, this engaging reference explores the economic benefits of bicycling. It starts with an analysis of the real costs incurred by individuals and families in existing transportation systems and goes on to examine the current civic expenses of these systems. With critiques of modern society's deep-rooted attachment to car culture, this book tells the stories of people, businesses,...

Draws from case studies of businesses of all sizes to show the ways in which sustainability efforts can generate profits.

"Marriage is a mysterious, often irrational business. Making it work till death do you part--or just till the end of the week--isn't always easy. And no one ever handed you a user's manual. Until now. Here, Paula Szuchman and Jenny Anderson offer something new: a clear-eyed, rational route to demystifying your disagreements and improving your relationship. The key, they propose, is to think like an economist. Economics is the study of resource allocation,...