Catalog Search Results
Author
Publisher
McGraw-Hill Education
Pub. Date
2011
Edition
1st ed.
Physical Desc
1 online resource (320 p.)
Language
English
Description
"Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics...
Author
Pub. Date
2010
Physical Desc
1 online resource (585 p.)
Language
English
Description
"The entrepreneurs and pioneers behind the biggest success stories of direct response television marketing reveal their insights, secrets and lessons learned on their way to making billions of dollars. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade."--
Author
Publisher
Tell-Tale Publishing Group, LLC
Pub. Date
2013
Physical Desc
1 online resource.
Language
English
Description
"Nancy Gideon educates her readers, budding authors and otherwise, on branding. Branding is a unique connection an author has with her audience. Gideon lays out the fundamental elements for writers to develop consistent marketing and public relation tools. A must-read for writers at all levels of expertise."--
Author
Pub. Date
2011
Physical Desc
1 online resource (54 p.)
Language
English
Description
"Brands are created by knitting together multiple marketing elements. Much like an equation: Look + Features + Benefits + Perception = Brand But brands are risky business because brands are created in the minds of a group of people. Without conscious effort to create a brand for your product, a brand will be created for you - by your marketplace. Scary thought. Instead, take control of your brand by defining what your brand is before your marketplace...
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (224 p.)
Language
English
Description
"B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world-using the very process outlined in this book. -BERT JACOBS, chief executive optimist, The Life is good CompanyB.J. Bueno yet again...
Author
Publisher
McGraw-Hill
Pub. Date
2003
Edition
1st ed.
Physical Desc
1 online resource (256 p.)
Language
English
Description
"Jeannette Maw McMurtry, MBA, is the principal of The McMurtry Group, which provides strategic and tactical marketing and public relations support to large and small businesses. McMurtry has been nationally recognized for innovative and results-generating campaigns that have helped businesses market for a lifetime by building brand equity and customer loyalty. Her work spans winning strategies and programs for organizations from sole proprietorships...
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (288 p.)
Language
English
Description
"The First How-To Strategy Guide to Transmedia Storytelling Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." -David Gale, Executive Vice President, MTV Cross Media Transmedia storytelling is a bold and exciting new...
48) The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
Author
Publisher
McGraw-Hill Education
Pub. Date
2011
Edition
1st ed.
Physical Desc
1 online resource (256 p.)
Language
English
Description
"Timothy R. Pearson was president and CEO of Zyman Group, a leading international management consulting firm serving the Global 1,000. He has also served as Vice Chair, Global Managing Partner, Marketing and Communications (and first Chief Marketing Officer) for KPMG, the global Big 4 accounting, tax, and consulting firm; and has been president of several advertising agencies. He has served on the Advisory Board of the Nobel Peace Center, Oslo, Norway,...
Author
Publisher
McGraw-Hill Education
Pub. Date
2011
Edition
1st ed.
Physical Desc
1 online resource (264 p.)
Language
English
Description
"No brand is immune to crisis. WILL YOU BE READY? A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference. -Seth Godin, author of We Are All Weird Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely reverse your field and create the home team advantage...
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (256 p.)
Language
English
Description
"Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have...
51) Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
Author
Publisher
McGraw-Hill
Pub. Date
2010
Edition
1st ed.
Physical Desc
1 online resource (240 p.)
Language
English
Description
"Turn online visitors into paying customers! You've gone through all steps of developing a powerful business presence on the Web--but it's only the first step. Now, you have to make sure your visitors hit the Purchase button . . . before they start clicking through to your competitor's site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical...
Author
Publisher
McGraw-Hill Education
Pub. Date
2011
Edition
4th ed.
Physical Desc
1 online resource (432 p.)
Language
English
Description
"The essential guide to seamless product management for today's fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international...
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (240 p.)
Language
English
Description
"Start Marketing NOW on the World's Fastest-GrowingWebsite!You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right...
Author
Publisher
McGraw-Hill Education
Pub. Date
2012
Edition
1st ed.
Physical Desc
1 online resource (288 p.)
Language
English
Description
"THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER" Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he...
Author
Publisher
Tell-Tale Publishing Group, LLC
Pub. Date
2013
Physical Desc
1 online resource.
Language
English
Description
"Approach the business of writing with a plan for success. Award-winning author of over 50 books, Nancy Gideon draws from her twenty-five year career as a writer to provide a step-by-step guide for investing your time and money wisely. Getting It Out There: PR and Social Media for Writers/Budgeting Time & Money shows you how to establish a personal /writing budget, deal with tax(ing) issues, prioritize and set a value on your time, and establish a...
Author
Publisher
The Butler Publishing Group
Pub. Date
2009
Physical Desc
1 online resource (115 p.)
Language
English
Description
"The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them."--
Author
Language
English
Formats
Description
"As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going."--Amazon.com.
Author
Series
Publisher
Wiley Publishing, Incorporated
Pub. Date
[2013]
Edition
Second edition.
Physical Desc
1 online resource (xxii, 770 pages) : illustrations.
Language
English
Description
"Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll...
Author
Series
Pub. Date
2011
Language
English
Formats
Description
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!
As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business
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