Describes the TOMS Shoes founder's transformation from a businessperson to an advocate, in an account that outlines his philosophy about working in ways that both fulfill material desires and have philanthropic and social benefits.

"One-to-One is transforming our world-here's how you can join the Revolution. What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging. However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging...

More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging...

"The secret to movement marketing? Your customers want to make a difference Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy. -Daniel H. Pink, author of Drive and A Whole New Mind Want to change your customers' buying habits?...

"THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther-and faster-than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and...

Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...

"This book offers readers a visual feast with a collection of the world's most classic restaurant projects. It selects 500 projects from more than 50 countries of 6 continents all over the world. Each project is illustrated with 3 to 5 photos, a plan and a brief introduction. It is catergorised in 7 parts, including Restaurant, Bar, Cafe, Desert Shop, Fastfood, Canteen and Chain Restaurant, revealing designers' innovative applications in restaurant...

"This book has collected a number of recommendable design concepts on the hotel brands, which refer to the design of logo,fonts, colors as well as the design of materials and packaging. It aims to help the designers get more in-depth understanding of the hotel industry and important role that brand image design plays in the hotel."--

"With the development of the service industry, beauty salon industry is also increasingly associated with the individuality and humanity of the interior space. Hair and Beauty Salon selects outstanding cases around the world. Each project is illustrated by real pictures, floor plans, design concepts and other relevant information."--

"Residence Award" presents 50 Chinese interior designers' residential projects, which give us a direct view of best luxury home designs in China at present."--