The Carls disappeared the same way they appeared, in an instant. While the robots were on Earth, they caused confusion and destruction with only their presence. Part of their maelstrom was the sudden viral fame and untimely death of April May: a young woman who stumbled into Carls' path, giving them their name, becoming their advocate, and putting herself in the middle of an avalanche of conspiracy theories. Months later, April's friends are trying...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing

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Ten-year-old Lina wants to create a viral video to help her mom's business, but as she navigates the world of likes and views with her two best friends, Lina must find the courage to stay true to her authentic self.

"Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming - mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger's massive Twitter account. Enter Jack, class clown and constant thorn in Pepper's side. When he isn't trying to duck out of his obscenely popular twin's shadow, he's busy working...

Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ;...

"American society is more polarized than ever before. We are strategically being pushed apart by disinformation--the deliberate spreading of lies disguised as truth--and it comes at us from all sides: opportunists on the far right, Russian misinformed social media influencers, among others. It's endangering our democracy and causing havoc in our electoral system, schools, hospitals, workplaces, and in our Capitol. Advances in technology including...

"The Candy House opens with the staggeringly brilliant Bix Bouton, whose company, Mandala, is so successful that he is "one of those tech demi-gods with whom we're all on a first name basis." Bix is 40, with four kids, restless, desperate for a new idea,when he stumbles into a conversation group, mostly Columbia professors, one of whom is experimenting with downloading or "externalizing" memory. It's 2010. Within a decade, Bix's new technology, "Own...

From the producers of the internationally acclaimed *Design & Thinking*, MAKER is looks into the current "Maker" movement in America – a new wave of Do-It-Yourself and Do-It-Together culture fueled by passion and powered by the advent of new technologies. Official Selection at the **Copenhagen International Documentary Festival** and the **San Diego Design Film Festival**.

"LEAVE YOUR MARK isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashion's favorite "PR girl" and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional...

When newspaper and TV reporters come looking for their unicorn, Ruby and Iris hurry to protect her before the secrets of the Enchanted Realm--and the unicorns--are uncovered.