This comprehensive guide covers basic methods and techniques of business research. --Provided by publisher.

The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with...

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social,...

Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...

"Cutting-edge ideas in management, innovation, and strategy from one of the leading producer of business thought leadership. Indian business experts are leading the world when it comes to innovative business thinking. Thinkers50: Business Thought Leaders from India culls the best of the best of Indian thinkers. Each book in the Thinkers50 series provides a concise explanation of the central ideas and context that are making a difference, including...

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria's Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your...

The attention strategic planning has attracted in the recent years is the proof that it is evidently used by successful businesses. Executives and managers alike plan their business objectives and the goals in a strategic manner. Various factors such as competitors, market capture, consumer expectations, etc. have to be studied in depth to take better decisions. Thus, strategic planning has gained importance. A strategic plan helps the business to...

A common pitfall for organisations is that they – albeit often unknowingly and with the best intentions – create barriers for a successful execution of their strategy by implementing Key Performance Indicators (or KPIs). This comes at the expense of customers and fixing the mistakes takes a lot of time, effort, and money. KPIs don't generate the desired performance improvement and the daily delusions continue to rule the organisation. But working...

What kills great strategy? A lack of implementation planning. As the business adage states, successful companies work on processes versus projects. Otherwise, seemingly urgent work gets in the way of real work that is needed to move the strategy forward. Better Implementation Now! shares practical ideas for achieving an implementation plan that leads to better results in a shorter time frame, with more profit and more engagement.

IS YOUR BUSINESS STAGNATING? DO YOU WANT TO KICKSTART GROWTH? HERE IS THE ANSWER! Every company has growing pains. When you are the owner or senior management of a small to medium-sized business, just running your business can keep you from focusing on its growth potential and taking the steps to get there. In Size Does Matter: Grow Your Business, Thinking Big, Rony Pawar takes you on a step-by-step journey to set your business up for success and...